Direct mail, answered.
The questions we hear most often from local businesses launching their first or fiftieth drop.
About EDDM
What is EDDM?▾
Every Door Direct Mail is a USPS program that lets businesses send mail to every address on selected carrier routes without a mailing list.
How does route targeting work?▾
Routes are the same carrier routes that USPS uses for delivery. We plan at the carrier-route level so you can choose neighborhoods by household count, residential/business mix, and optional demographic overlays.
Who delivers the mail?▾
USPS delivers EDDM. LocalDoor Marketing handles design, production, and mail preparation, and coordinates the drop through the appropriate mail-handling path.
Design
Can I upload my own design or do you design for me?▾
Both. The Postcard Design page supports upload and custom-design briefs equally.
What postcard sizes do you support?▾
Standard EDDM-eligible sizes including 4.25×6, 6×9, and 6×11.
How many rounds of revisions are included?▾
Up to two rounds of revisions are included in the base custom-design scope.
Timing
How long does a campaign take from start to drop?▾
A standard campaign runs 2–4 weeks from brief to drop window. Full-service campaigns including discovery run 3–5 weeks.
When do postcards actually hit mailboxes?▾
EDDM mail is typically delivered within a 3–5 business day window after drop. Exact delivery timing is controlled by USPS and is not guaranteed.
Pricing & payments
How do you price campaigns?▾
Pricing is built from four components: postcard production, route-driven volume, postage pass-through, and prep/handling based on service level.
Do you mark up postage?▾
No. Postage is a pass-through cost at current postal rates at time of drop.
When is payment due?▾
Typical terms are deposit at proof approval, balance before mail drop. Recurring programs are billed on a monthly cadence.
Recurring & cancellations
Can I run the same campaign monthly?▾
Yes. Recurring programs are one of the most effective ways to use EDDM.
What are route limits per drop?▾
EDDM has per-route and per-day mailing piece limits set by USPS. Your campaign manager will confirm limits for your campaign at quote.
Can I cancel or modify after approval?▾
Cancellations are governed by our Refund and Cancellation Policy. Before proof approval, work completed is billable. After proof approval, the campaign is no longer refundable.
Tracking
How do I track response?▾
We help you set up unique phone numbers, QR codes, or landing URLs to measure response. Response depends on many factors and is not guaranteed.
USPS & independence
Are you affiliated with USPS?▾
No. LocalDoor Marketing is an independent direct-mail services company. We are not affiliated with, endorsed by, or sponsored by the United States Postal Service. We coordinate with the appropriate postal paths on our clients' behalf.